Share this program:

Live Webinars

Why Every Association Should Be Podcasting

What You Will Learn

  • Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
  • Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
  • Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
  • Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
  • Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives

Share this program:

What You Will Learn

  • Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
  • Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
  • Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
  • Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
  • Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives
Register Now

Need login details for your webinar?

JUMP TO:

Wednesday, September 9, 2026

10:30 AM PACIFIC
(10:30 AM PT / 11:30 AM MT / 12:30 PM CT / 1:30 PM ET)

Copy to Calendar:

Reminder: Adding to your calendar does not register you for the webinar.
Price

$45 for Association Member
$75 for Non-member

60 minutes
Publisher

Michigan Society of Association Executives

Subjects

Marketing

Questions

Already Registered? Refer to confirmation e-mail for connection instructions.

Something else? Please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

JUMP TO:

Summary

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

SWL-28205

Expand summary
back to top

Presenters

Colby Horton

Colby Horton is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned... Read More

back to top

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

back to top

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

back to top

More

Refund Policy
SeminarWeb and Washington Society for Association Excellence programs are non-refundable.

Privacy Statement
We respect and are committed to protecting your privacy. Read Statement.

YOU MAY ALSO BE INTERESTED IN...

Work Smarter, Serve Better

Self-Paced Online

Jun 10

Building an Engaging Brand for Your Association

Live Webinars

Aug 12