Live Webinars

Planning for Growth

Neuromarketing for Growth

Published by Association Societies Alliance
and Washington Society of Association Executives
Learning Objectives
  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey


Many organizations strive to meet and exceed customer's expectations. They attempt to identify the customer's needs and then fulfill them. However, your company should ignore the customer's needs and focus on the customer's pain. When pain is addressed and alleviated, prospects become customers. This brief intro to Neuromarketing will outline the key concepts and identify how it applies to association growth. It is critical to identify the hidden pain points to speed up the growth of the association. If there are no pain points, the association must understand the association's value to the prospective member.

Jim Lindell, CSP

Jim Lindell is President of Thorsten Consulting Group, providing strategic and financial consulting, professional speaking,... Read More

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