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Changing Demographics & How This Affects Your Association, Today & Tomorrow
Published by Texas Society of Association Executives
and Washington Society of Association Executives




Summary
The Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Rural communities are losing population fast.

It’s imperative that you understand the changing demographics all around you and how they affect your association and your members’.

And the changes take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. This presentation will focus on changing demographics and how these changes affect your business today and tomorrow. You’ll learn:

  • The five biggest findings from the latest Census and what they mean for your association and your members associations right now
  • Specific implications for all aspects of your business (sales, marketing, recruiting & retention, human resources and customer service) will be reviewed. Do’s and don’ts will be covered.


Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Presenters
Kelly McDonald
McDonald Marketing was formed in 2002 with a single focus: to help clients and companies grow their business by marketing effectively to multicultural consumers. With that sole vision, Kelly McDonald started her business as a marketing consultant and speaker, emphasizing market segmentation. Her approach to niche marketing challenges grew the company from a one-woman enterprise to a full-service agency in just over a year.

Today, with both foreign-born and U.S. born employees, we are...More

Originally Published
February 18, 2016

Program Titles and Supporting Materials
This program contains the following components:
  1. Changing Demographics & How This Affects Your Association, Today & Tomorrow - Video
  2. Changing Demographics & How This Affects Your Association, Today & Tomorrow - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  


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