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ROTOMA - A Better Way to Calculate Social Media ROI
Published by Wisconsin Society of Association Executives and Washington Society of Association Executives



Summary
It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Learning objectives:
• Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.
• Establish what people really want to know when they're asking "What's our ROI?"
• Discover why being the most talented or most well-known person/company can actually work against you.
• Understand the metaphor of "wearing your own band's t-shirt" and why you should stop doing it right now.

Presenters
Spencer Smith
Spencer Smith is the founder of spencerXsmith.com, and an Instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes, and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his...More

How To Attend
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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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