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Using Digital Analytics to Drive Your Association
Published by Florida Society of Association Executives and Washington Society of Association Executives




Summary
Online, mobile and social media networks have made it easier for associations to reach their members wherever they are. These platforms spit out data and analytics that can fuel your marketing efforts and boost member engagement — but only if you plan properly and know what to look for. During this session, SalterMitchell PR President Heidi Otway will provide the latest trends in digital marketing and outline best practices for using data and analytics to measure success.

Presenters
Heidi Otway
Heidi Otway, APR, CPRC is the President of SalterMitchell PR, an award-winning agency in Florida that provides strategic insight and guidance to organizations seeking to make an impact in the nation's third-most populous state. She is experienced in all aspects of marketing and communications planning, with expertise in media relations, digital media and community engagement. For the last 15 years, she’s developed integrated campaigns for clients such as Verizon, Bank of America, Florida...More
How To Attend
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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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Cross-Generational Member Engagement (Credit: ASAE)
Being Held On 5/23/2019
 
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