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Getting Beyond “We’ve Always Done It This Way!”
Published by Kansas City Society of Association Executives and Washington Society of Association Executives

It’s no secret we live in disruptive times. One of the biggest challenges to nimbly securing the future of your association is the common battle cry of your members, “But we’ve always done it this way!” Their commitment to the past can be a kiss of death for your association. Cynthia D'Amour, MBA, author of Wake Up Association Leaders, will teach you a simple, three-part model to address this critical risk management issue and help inspire members to join you with a focus to the future.

As a result of this program, participants will be able to:

  • Apply a three-part model to help shift member perspective.

  • Reframe the critical role in your association.

  • Avoid the most common mistake for dealing with past-focused members.

Cynthia D'Amour
Cynthia D'Amour, MBA is a leadership strategist and president of People Power Unlimited. She's the author of eight books including Wake Up Association Leaders and founder of “Wake Up Wednesdays” – a weekly e-newsletter. Cynthia has served more than 67 total years on boards and recruited more than 250 members. She helps associations get more members involved and frequently speaks at leadership events. Learn more at
Originally Published
September 26, 2017

Program Titles and Supporting Materials
This program contains the following components:
  1. Getting Beyond “We’ve Always Done It This Way!” - Video
  2. Getting Beyond “We’ve Always Done It This Way!” - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  

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